The 2019 Reality Check: Why Your Home Should Be Worth Less Today
The "free money" era of 3% interest rates is over, and Florida’s real estate market is facing a reckoning. In this post, broker Keith Robert Gordon explains why the 65% value spike of 2022 is colliding with a 130% increase in ownership costs. If you’re a seller wondering why the buyers have disappeared, it’s time to stop looking at 2022 prices and start looking at the 2026 reality of taxes, insurance, and interest rates.
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Mind the Gap: Why Pricing Sincerely Is the Key to Selling Your Home Faster
Pricing your home correctly is one of the most important factors in getting it sold. In this article, Broker Keith Gordon explains the concept of the “Sincerity Gap”—the disconnect between where sellers price their homes and where buyers are actually willing to buy. Learn how buyer psychology, negotiation strategy, and meaningful price adjustments can impact whether a home receives offers or sits on the market. Understanding this gap can help sellers price more strategically, attract serious buy
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How Do You Sell a Listing That’s $600,000 Overpriced?
Selling an overpriced home is one of the biggest challenges a listing agent can face. This case study explains how strategic communication, market data, and collaborative price reductions helped correct a $600,000 pricing gap and ultimately find the right buyer in today’s real estate market.
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